Who is the Learning Community Manager? What is their role within the Learning & Development teams? Find out in this article.
In a hybrid world where learning is no longer confined to face-to-face sessions, but extends to active, interactive communities, the Learning Community Manager (LCM) is a key player. Responsible for creating, facilitating and managing learning communities, this job combines skills in communications, digital marketing and project management.
As a consulting firm specialized in the employment and learning industry, Learn Assembly has taken a close look at the changing face of the learning professions. Discover our analysis in our white paper “What Jobs, Skills and Salaries for Learning & Development Departments?”
In this article, we zoom in on the Learning Community Manager job.
The Learning Community Manager is the company’s learning ambassador. They create learning communities that enable employees to exchange ideas, learn together and support each other.
Oganizing webinars, workshops and other online events is part of their daily routine. In fact, it helps them keep learners engaged and involved in a learning program. The goal is to strengthen their commitment by offering them an interactive and stimulating environment, capable of generating long-term interest.
To excel, the Learning Community Manager must master digital tools (communication platforms, corporate social networks, community management tools). They know how to analyze engagement data, identify content that works and adapt their actions accordingly. Learning communities are also spaces for sharing relevant content. As such, the LCM plays a key role in content management. They help among other things to align available resources with learners’ needs and instructional objectives.
Beyond operational management, the Learning Community Manager has a more strategic mission. They must also assess the impact of communities on learner performance. By facilitating interaction between experts and learners, they help to develop collective skills within the organization. Their role is also to provide feedback on community engagement and adjust learning strategies accordingly.
With the rise of learning technologies and automation tools such as chatbots, the role of the Learning Community Manager is becoming increasingly important. These tools make it possible to personalize exchanges, monitor interactions more closely and automate part of the moderation process. As a result, the LCM can concentrate on higher value-added tasks. Development of new engagement strategies, participation in strategic decision-making within the L&D team, etc.
To be successful, the Learning Community Manager needs to combine skills in digital marketing, project management and communication, with a good understanding of instructional issues. They must also be able to work closely with marketing and learning teams to ensure consistency of messages and actions. Generalist profiles are often more effective in this role, as they know how to juggle a variety of skills.
The Learning Community Manager is not just a community manager, they are engagement strategists. In an increasingly digitalized world, where learning methods are rapidly evolving, their role is becoming increasingly important within L&D teams. Equipped with multiple and constantly evolving skills, they play a central role in involving, engaging and retaining learners, while contributing to collective skills development.
Would you like to find out more about this profession and the other roles of learning teams?
Learn Assembly is a hybrid consulting firm created in 2013 to support the transformation of all those involved in learning and employment. Our mission is to help them play a strategic role in their organizations to meet the challenges of skills in a context of environmental transition and technological transformation. We support the general management and L&D departments of major groups, public bodies and higher education institutions in their strategic development.
