Learn Assembly lead an instructional design mission for a complex sales learning program for the international VPs of a digital service company.
In 2023, one of France’s leading digital service companies called on Learn Assembly to lead an instructional design mission for a complex salesstorytelling learning program aimed at the group’s international vice presidents (VPs) and managers. In a context where business experts were providing face-to-face learning programs, there was quickly a need to increase their number. We therefore had to design blended programs, create videos and train the group’s trainers. In addition, with a portfolio of sophisticated offers, the company wanted to strengthen the impact of its customer-facing teams. Zoom on this ambitious project deployed worldwide.
This global leader in technological transformation needed to provide its managers with a new skill. Using storytelling to make complex offerings more accessible and engaging. The challenge? To enable VPs to transform technical data into compelling narratives that can convince customers and generate sales. The aim of the program was to enhance the skills of customer teams in business storytelling. Story arcs and persuasive storytelling techniques were among the covered topics.
To meet these challenges, Learn Assembly designed a hybrid course. It combined digital learning, self-assessment surveys and face-to-face workshops. This format enabled the 1,500 participants to acquire storytelling skills for complex sales, while actively engaging in their learning process. By integrating a train the trainerapproach, Learn Assembly supported the organization in developing the skills of internal trainers, so as to disseminate this know-how throughout the organization.
Thanks to the storytelling learning program for complex sales, the digital service company observed greater receptiveness and engagement from people during presentations. In addition, the story arcs enabled learners to create memorable narratives. As a result, they were able to transform sales interactions into real decision-making levers.
Part of the transformational aspect of this assignment is the train the trainer methodology. Indeed, Learn Assembly worked with this company to train occasional trainers, capable of conveying the best practices of storytelling for complex sales within teams. This approach facilitated deployment of the program worldwide.
Transferring the knowledge and experience of business experts to occasional trainers in a way that multiplies their skills? It can be done!
Would you like to train your teams in practices that are essential to the evolution of your organization? Contact Learn Assembly to help you with your instructional design projects.
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Learn Assembly is a hybrid consulting firm created in 2013 to support the transformation of all those involved in learning and employment. Our mission is to help them play a strategic role in their organizations to meet the challenges of skills in a context of environmental transition and technological transformation. We support the general management and L&D departments of major groups, public bodies and higher education institutions in their strategic development.
